We are convinced that eyewear is not just a functional accessory, but an expression of individuality. They allow the wearer to redefine themselves.
Our mission is to bring unique, high-quality eyewear brands into stores who value exceptional craftsmanship and innovative design. We pride ourselves on providing unparalleled service and building long-term business relationships that benefit both, our partners and the brands we represent.
01
INDEPENDENCE
We believe in the power of independent brands to bring fresh perspectives and creativity to the eyewear market what it takes to stand out from the competition these days. Our portfolio features a carefully curated selection of unique brands who share our passion for quality and innovation. 02
EXCEPTIONAL SERVICE
At New Identity, we prioritize our clients’ needs. We are committed to providing personalized support, ensuring that our partners receive the best possible service at every stage.
03
LONG-TERM RELATIONSHIPS
We understand that success in the eyewear industry is built on trust and collaboration. We strive to cultivate lasting partnerships with both, our partners and the independent brands we represent, fostering an environment of mutual growth and success.