We are an eyewear agency that carries independent brands that not only sell, but also make a difference.
Each pair of glasses is an expression of individuality and allows the wearer to redefine themselves.
Our mission is to bring unique, high-quality eyewear brands into stores who value exceptional craftsmanship and innovative design.
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New Identity stands for a philosophy of change that inspires and motivates people to break new ground.
Our extensive experience working with premium brands allows us to understand the needs of your business and customers.
